제품 원본 사진 한 장에 공통 제품 고정문(LOCK)을 걸고, 촬영 모듈(SHOT)만 하나씩 바꿔 끼우는 영문 프롬프트입니다. 배경 36개가 아니라 눕히고, 띄우고, 손에 들고, 확대하고, 물과 빛을 통과시키는 36개 촬영 방식입니다.
촬영 모듈 36개공통 제품 고정문증상별 교정 문장 8개2026.08.30 기준
세럼·앰플·소형 화장품에 맞춰 쓴 교육 자료입니다. 생성 모델 버전과 원본 상품 사진의 조건에 따라 결과는 달라질 수 있습니다. 판매에 쓸 이미지는 실물과 달라 보이지 않는지 반드시 직접 확인하세요. 출처를 밝히면 자유롭게 인용·공유하셔도 됩니다.
36개보다 먼저 제품을 고정해야 합니다
이 팩은 배경 36개를 갈아 끼우는 자료가 아닙니다. 같은 제품을 눕히고, 띄우고, 손에 들고, 확대하고, 물과 빛을 통과시키며 서로 다른 광고 촬영 문법으로 바꾸는 자료입니다.
1
원본 사진 고르기
정면 라벨이 읽히고 병 전체가 잘리지 않은 사진을 사용합니다.
2
항상 최초 원본에서 시작
모든 생성은 최초 제품 사진에서 다시 시작합니다. 생성 결과를 다음 결과의 기준으로 쓰지 않습니다.
3
LOCK + SHOT 한 개
COMMON PRODUCT LOCK을 먼저 붙이고, 그 아래 원하는 SHOT MODULE 한 개만 붙입니다.
4
제품이 변하면 고정문부터
제품의 형태·라벨·글자가 변하면 연출을 고치기 전에 제품 고정문부터 강화합니다.
공식 — 한 번에 바꿀 것은 장면 모듈 하나입니다
단계
하는 일
설명
01 LOCK
제품 고정
원본 상품의 용기·라벨·글자·재질을 고정합니다.
02 SHOT
연출 변경
제품 방향·카메라·동작·광원을 한 세트로 바꿉니다.
03 CONTROL
실패 교정
라벨, 손, 액체, 합성감 중 깨진 항목 한 줄만 고칩니다.
LOCK + SHOT = 광고컷 1장. 36개를 한 번에 생성하라는 뜻이 아닙니다. 제품 원본을 첨부하고 LOCK은 고정한 채 SHOT 01부터 36까지 하나씩 교체합니다. 결과가 밀리면 다시 최초 원본으로 돌아갑니다.
COMMON PRODUCT LOCK — 모든 프롬프트 앞에 붙이세요
상품이 달라지는 문제를 막는 공통 고정문입니다. 36개 장면 모듈과 반드시 한 세트로 사용합니다.
COMMON PRODUCT LOCK
Use the attached product photograph as the sole canonical product reference and direct edit target. Preserve the exact product identity, package type, geometry, proportions, cap or dropper structure, material, transparency, liquid color, label placement, logo, typography, printed wording, volume mark, and every visible design detail. The product must remain the same real item in every result. Keep the front label facing the camera and readable whenever the scene description requests it. Do not redesign, rename, simplify, add, remove, or invent packaging details. Generate exactly one product unless the shot explicitly requires a detached cap or dropper from that same product. No extra brand text, no watermark, no border. Photorealistic premium commercial image, vertical 4:5 composition.
라벨이 계속 바뀐다면 — LOCK 마지막에 한 번 더 추가
Treat every visible package marking as protected source-image detail. Do not regenerate or reinterpret any letters.
상품 상세페이지에는 01–18, 후기형 피드에는 19–24, 브랜드 인지도 캠페인에는 25–36이 잘 맞습니다. 한 캐러셀에는 각 문법에서 한 장씩 골라야 변화가 가장 크게 읽힙니다.
SENSORIAL · 01–06
제형을 보여주는 매크로
방울·스와치·유리·라벨 디테일을 가까이 보여주는 감각형 컷입니다. 각 모듈 앞에 COMMON PRODUCT LOCK을 붙이세요.
01
드로퍼 디스펜싱
누운 병 · 분리 드로퍼 · 한 방울
Scene and action: Place the bottle on its side at a strong diagonal on a glossy warm-ivory surface. Unscrew the dropper from this same bottle and suspend it above the open neck, with one clear serum droplet hanging from the pipette tip. Add one elegant curved serum swatch in the foreground without touching the label.
Camera: 85mm macro lens at tabletop height, very shallow depth of field; the bottle runs from lower-left to upper-right and the droplet is tack-sharp.
Lighting: Large diffused beauty light from the left with one narrow glass highlight and creamy controlled shadows.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: upright bottle, pedestal, duplicate packaging, hands, messy spill, label obstruction.
02
스와치 곡선
탑뷰 · 제형 트레일 · 비대칭
Scene and action: Lay the closed product horizontally near the top edge of a matte cream surface. Create a single thick translucent serum trail that sweeps through the lower half in an S-curve. Place three small droplets with irregular spacing; keep all liquid separate from the label.
Camera: True 90-degree overhead flat-lay with deliberate negative space and the product cropped slightly by one frame edge.
Lighting: Soft skylight plus a crisp side kicker so the serum has visible thickness and glossy edges.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: centered symmetry, flower props, ingredient pieces, multiple products, text outside the label.
03
역광 피펫 실루엣
피펫 클로즈업 · 투명 방울 · 역광
Scene and action: Show the product softly blurred in the far background while a detached glass pipette from the same product crosses the foreground diagonally. A long viscous strand stretches from the pipette tip toward a clear glass plate below, caught just before contact.
Camera: 100mm extreme macro focused on the pipette tip and liquid strand; use strong foreground-background separation.
Lighting: Bright white backlight through the liquid with a subtle sage rim and dark controlled fill around the frame.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: opaque liquid, broken pipette, extra dropper, readable text on any object except the source label.
04
방울 충돌 순간
충돌 · 크라운 · 고속촬영
Scene and action: Place the closed product lying behind a shallow transparent serum pool. Freeze the instant one droplet hits the pool and forms a small refined crown with micro-droplets, while the product label remains clean and readable in the upper third.
Camera: High-speed macro capture from a low three-quarter angle; crown in the foreground, product offset behind it.
Lighting: Hard side light for crisp liquid contours plus soft frontal fill on the label.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: large chaotic splash, water park effect, submerged label, duplicate bottle, pedestal composition.
05
패키지 재질 초근접
라벨 종이 · 유리 · 실버 디테일
Scene and action: Fill the frame with an extreme close crop of the product shoulder, label edge, glass texture, and metal collar. Show realistic paper fibers, frosted glass grain, tiny manufacturing details, and a precise curved reflection; only part of the brand name needs to be visible.
Camera: 120mm macro, oblique side angle, very shallow focal plane moving across label paper to glass and metal.
Lighting: Raking strip light from behind and a small soft frontal source to reveal texture without flattening it.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: full standing packshot, fake scratches, dirty packaging, invented letters, excessive lens flare.
06
오픈 넥 링
오픈 병 · 원형 구도 · 내부 반사
Scene and action: View the open product bottle from slightly above so the circular neck becomes the visual center. Place its detached dropper diagonally along the edge of frame, and show a subtle ring of serum around the inner glass without spilling over the label.
Camera: Close 70mm oblique overhead shot with the circular opening in sharp focus and the body receding softly.
Lighting: Clean overhead light creating a bright ring inside the neck and controlled silver reflections.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: top-down catalog symmetry, extra caps, overflowing liquid, warped opening, label replacement.
WATER & AIR · 07–12
물과 공기 속 부유
수중·응결·얼음·안개를 이용해 수분감과 투명도를 만드는 컷입니다.
07
수중 대각 부유
수중 · 기포 · 35도 기울기
Scene and action: Submerge the closed product in crystal-clear pale-aqua water and float it freely at a 35-degree diagonal, not touching any surface. A controlled trail of small bubbles rises behind it and one distant translucent wave bends the background light.
Camera: Medium-close underwater camera positioned slightly below the product; full package visible with the front label turned toward the lens.
Lighting: Sunlight caustics from above, cool turquoise shadows, bright clean highlights on glass and metal.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: upright pedestal, fish, plants, ocean scenery, duplicate products, unreadable label.
08
수면 경계 분할
반수면 · 굴절 · 이중 공간
Scene and action: Position the product diagonally through a clean water surface so the lower half is submerged and optically refracted while the upper half remains in air. Keep the label readable above the waterline and let the underwater body bend naturally.
Camera: Split-level waterline shot with a wide macro lens exactly at the meniscus; dynamic off-center framing.
Lighting: Bright daylight from the side with realistic caustics below and soft white ambience above.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: horizontal horizon through the label, tropical scenery, splash explosion, additional products.
09
차가운 응결
냉장고 무드 · 물방울 · 직접 플래시
Scene and action: Place the product at a slight lean against a chilled translucent glass panel covered with fine condensation. Add realistic micro-droplets on the bottle surface while keeping the label mostly dry and readable. Leave a fingertip-width wiped path in the fogged glass behind it.
Camera: Close handheld 50mm snapshot at a slight dutch angle with shallow background depth.
Lighting: Cool refrigerator light mixed with direct compact-camera flash and one warm distant practical light.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: frost covering text, ice ingredients, perfectly clean studio set, multiple containers.
10
얼음 블록 절개
투명 얼음 · 비대칭 매립 · 청량감
Scene and action: Embed only the lower third of the closed product inside a clear irregular ice block while the upper part projects diagonally into open air. Show trapped bubbles and melting edges, but keep the label face unobstructed.
Camera: Low three-quarter 65mm shot with the ice block cropped at the bottom and the product leaning out of frame.
Lighting: Hard white backlight through the ice, cyan edge light, soft frontal fill for accurate label color.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: fully frozen product, cracked packaging, snowy landscape, upright center composition, fake text.
11
비 내리는 유리
전면 빗방울 · 실루엣 · 깊이
Scene and action: Place the product on its side behind a rain-covered sheet of glass. Use a clear wiped oval in the droplets to reveal the label while the rest of the bottle is softened by water distortion. Add one long droplet track crossing the far background only.
Camera: Shoot through the wet glass with a 70mm lens, product offset to the lower-right and reflections cropped by the frame.
Lighting: Cool window light with a narrow warm rim behind the product for separation.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: rain directly obscuring brand text, outdoor landscape, storm effects, extra props, duplicate bottle.
12
안개 속 공중 부유
미스트 · 무중력 · 파스텔 그라데이션
Scene and action: Float the closed product horizontally inside a soft cloud of fine cosmetic mist with no visible support. Let the mist wrap behind the label and form a quiet oval opening around the product. Add only a few tiny suspended droplets.
Camera: 50mm medium close-up, product traveling from left to right with generous negative space above.
Lighting: Pearl-white diffused backlight, pale sage rim, subtle shadow gradient beneath the floating product.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: smoke, fire, dense fog covering the label, standing pose, pedestal, multiple bottles.
EDITORIAL MATERIAL · 13–18
재질 중심 에디토리얼
메탈·아크릴·실크·프리즘을 활용한 잡지형 정물 컷입니다.
13
메탈 트레이 플랫레이
스테인리스 · 탑뷰 · 온카메라 플래시
Scene and action: Lay the closed product diagonally on a brushed stainless-steel tray. Tuck one blank warm-white editorial paper sheet beneath an edge, place a small round mirror partly outside the frame, and add three clear droplets without touching the label.
Camera: True 90-degree top-down flat-lay, asymmetrical placement in the lower-right third with intentional edge crops.
Lighting: Direct point-and-shoot flash mixed with cool daylight, crisp short shadows and imperfect metallic reflections.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: standing product, symmetrical centering, printed magazine text, flowers, hands, extra products.
14
반투명 아크릴 사이
레이어 · 굴절 · 컬러 블록
Scene and action: Suspend the product at a diagonal between three translucent acrylic sheets in cream, pale sage, and smoke gray. Let the panels overlap and refract the bottle edges while leaving the front label completely visible through a clear opening.
Camera: 70mm front-oblique view with compressed layers and one panel cropped tightly in the foreground.
Lighting: Hard directional light creates colored shadows and sharp refraction lines; neutral key light protects package color.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: product standing on a block, opaque panels, label color shift, extra lettering, duplicate package.
15
구겨진 크롬 포일
반사 · 하이라이트 · 로우 앵글
Scene and action: Nest the product horizontally inside sculptural folds of crumpled mirror-finish silver foil. Use the foil as an abstract reflective landscape and position the product so its label appears once only, with no readable reflection duplicate.
Camera: Low 35mm camera moving through the foil folds, product off-center and partly framed by a reflective foreground ridge.
Lighting: Narrow strip lights create broken highlights across the foil; soft frontal light keeps the label calm.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: multiple reflected labels, metallic product redesign, upright pedestal, jewelry props, harsh blown highlights.
16
실크 주름 사이
천의 파동 · 누운 제품 · 소프트광
Scene and action: Place the product lying across deep folds of matte ivory silk, with the fabric rising around it like a quiet wave. Pull one fold diagonally behind the cap and leave the label fully uncovered.
Camera: 55mm close shot from fabric level; product crosses the frame horizontally and one foreground fold is softly blurred.
Lighting: Large diffused window light with gentle tonal falloff and a subtle cool shadow fill.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: upright bottle, bridal styling, pearls, flowers, glossy satin glare, label obstruction.
17
실험실 유리 그림자
비커 그림자 · 광학 · 미니멀
Scene and action: Lay the product near the edge of a white laboratory table. Place empty clear glass vessels outside the main focal plane so their curved shadows and refracted light fall around, not over, the label. No ingredients or claims are shown.
Camera: High oblique 45-degree camera with the product in the lower-left and long geometric shadows extending upward.
Lighting: Strong morning sun through glassware with neutral fill and precise clean whites.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: medical claims, formulas, ingredient labels, people in lab coats, centered standing product.
18
프리즘 컬러 젤
색 분해 · 그림자 · 편집광
Scene and action: Float the product slightly above a matte gray surface at a 25-degree angle. Pass one controlled rainbow prism band across the blank upper glass area while keeping all label colors accurate. Add two offset colored shadows behind it.
Camera: 60mm three-quarter view with the product cropped slightly at the lower edge and strong negative space.
Lighting: White key light plus narrow cyan and amber gel lights, realistic glass dispersion and restrained flare.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: rainbow covering typography, nightclub set, glitter, duplicate bottle, upright pedestal.
REAL LIFE · 19–24
손과 공간이 있는 실사용
욕실·침대·가방·창가처럼 실제 사용 맥락이 느껴지는 컷입니다.
19
욕실 핸드헬드
한 손 · 야간 욕실 · 로파이 플래시
Scene and action: Show one natural hand entering from the lower-left and holding the closed product loosely at a 20-degree diagonal close to camera. The label remains unobstructed. Use a softly blurred real bathroom vanity, chrome faucet, mirror edge, and folded towel with no other cosmetics.
Camera: Close 35mm compact-camera snapshot with a slight dutch angle and spontaneous crop; no face or body visible.
Lighting: Hard on-camera flash mixed with warm bathroom ambience, visible skin texture and crisp hand shadow.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: studio manicure, extra fingers, jewelry logos, other products, centered catalog framing.
20
아침 창가 선반
측광 · 커튼 그림자 · 사용 직전
Scene and action: Place the product on its side near the edge of a real bedroom window ledge, with a loosely folded white cloth and a ceramic cup softly out of focus. Cast moving curtain shadows across the wall but not across the label.
Camera: 50mm eye-level lifestyle crop with the ledge running diagonally and the product in the left third.
Lighting: Warm early-morning sunlight, cool room fill, natural dust and gentle grain.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: perfect studio set, flowers, breakfast ingredients, standing hero pose, text props.
21
가방 속 발견
오픈 백 · 탑샷 · 이동성
Scene and action: Photograph an open neutral canvas handbag from above with the product resting diagonally between a plain sunglasses case, blank notebook, and folded fabric. Keep every prop unbranded and leave the product label fully visible.
Camera: Loose overhead snapshot rather than a perfect flat-lay; crop part of the bag and one prop at the frame edges.
Lighting: Direct daylight with mild on-camera flash, realistic fabric shadows and slightly imperfect exposure.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: luxury brand logos, excessive clutter, duplicate cosmetics, hands, standing product.
22
침대 옆 야간 컷
램프 · 그림자 · 잠들기 전
Scene and action: Lay the product beside an open blank book on a slightly rumpled cream bedsheet. Let the cap point toward a warm bedside lamp outside the frame and place one soft hand shadow approaching from afar without showing the hand itself.
Camera: Top-oblique 45mm shot from sitting height; product is horizontal in the lower-right corner.
Lighting: Single warm lamp pool with deep blue ambient shadow, gentle film grain, readable label exposure.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: romantic candles, text in book, standing bottle, face, multiple products, overstyled hotel room.
23
거울 속 한 번의 반사
미러 엣지 · 이중 시점 · 손 없음
Scene and action: Place the product horizontally across the edge of a frameless bathroom mirror so the viewer sees one real bottle and a partial reflection of its side, never a second readable front label. Add faint steam at the mirror corners.
Camera: 35mm close side angle using the mirror edge as a strong diagonal; crop the reflected cap at the frame boundary.
Lighting: Soft overhead bathroom light plus a narrow flash highlight on the glass.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: two readable labels, person reflection, other cosmetics, centered symmetry, upright pedestal.
24
샤워 후 타일
젖은 타일 · 스팀 · 실사용 흔적
Scene and action: Set the closed product lying on a clean ribbed shower shelf with scattered fine water droplets and a folded damp towel edge nearby. Keep the label dry and angled toward camera. Use steam only in the distant tile background.
Camera: Low close 40mm angle along the shelf, product traveling from foreground left to background right.
Lighting: Cool diffused bathroom light with one warm reflected practical and soft wet-surface highlights.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: product submerged in puddle, soap foam covering label, person, duplicate packaging, showroom perfection.
SURREAL SCALE · 25–30
크기와 공간을 비트는 초현실
제품을 건축물·포털·조형물처럼 다루는 캠페인형 컷입니다.
25
거대 건축물
로우 앵글 · 계단 · 기념비적 스케일
Scene and action: Make the product appear building-sized and lean diagonally inside an abstract landscape of pale-sage mineral forms and carved cream steps. The bottle rises from lower-right toward upper-left and partly breaks the frame while its label faces camera.
Camera: 24mm ground-level wide-angle camera looking steeply upward with dramatic scale distortion and open sky.
Lighting: Late-afternoon hard sun, long architectural shadows, cool sage fill and a clean metal flare.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: normal tabletop scale, small decorative props, people, plants, upright centered bottle.
26
끝없는 타일 평면
원근선 · 반복 패턴 · 외로운 제품
Scene and action: Place the product lying across an endless cream tiled plane whose grid lines converge toward a distant horizon. Tilt the product against the grid direction and let one corner of the label align with a single tile line.
Camera: Ultra-low 28mm perspective with the product huge in the foreground and the horizon near the top edge.
Lighting: Cloudless noon light with hard graphic shadows and restrained atmospheric haze.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: bathroom realism, additional objects, standing product, crooked label, text in the landscape.
27
세럼 드롭 포털
거대 방울 · 문 · 내부광
Scene and action: Create one monumental transparent serum droplet standing like a portal in an empty matte-sage room. Float the product horizontally halfway through the droplet so the glass is optically magnified at one edge while the label remains readable outside it.
Camera: Centered portal but off-center product, 35mm camera at waist height with strong foreground depth.
Lighting: Soft internal glow from the droplet, cool rim light and neutral frontal product key.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: fantasy characters, multiple droplets shaped like logos, label distortion, upright pedestal.
28
부드러운 조각 정원
추상 조형 · 그늘 · 비대칭
Scene and action: Place the product diagonally among oversized abstract biomorphic sculptures made of matte cream and pale green mineral material. Let one curved form arch over the cap and another create a frame around the label without touching it.
Camera: 50mm medium shot from a low side angle, layers of sculptures creating foreground and background depth.
Lighting: Soft overcast daylight with one directional sun break and smooth sculptural shadows.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: literal leaves, ingredient claims, garden flowers, centered product, product standing on a block.
29
중력 반전 계단
천장 계단 · 부유 · 원근 왜곡
Scene and action: Float the product horizontally inside a white room where two staircases run across opposite walls and ceiling, creating an impossible gravity illusion. Orient the bottle against both stair directions and keep its label upright to the viewer.
Camera: Wide 24mm dutch-angle composition with the product near the visual intersection of the staircases.
Lighting: Clean museum skylight, sharp contactless shadow projected onto a distant wall, neutral package color.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: people, Escher copy, unreadable label, pedestal, multiple products, clutter.
30
거대한 그림자
작은 제품 · 과장 그림자 · 그래픽
Scene and action: Place the closed product very small and lying near the lower-left of an empty warm-white floor. Cast an enormous crisp bottle-shaped shadow diagonally across the entire wall, exaggerating its scale while matching the real package silhouette exactly.
Camera: Wide 32mm composition with extreme negative space; real product occupies less than 15 percent of frame.
Lighting: One hard low spotlight from the side, subtle ambient fill on the label and no other light sources.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: shadow text, wrong cap silhouette, upright product, extra props, surreal creatures.
KINETIC MOTION · 31–36
회전·궤적·액체의 움직임
공중 부유와 순간 동작을 정지시킨 모션형 컷입니다.
31
세럼 리본 공중 부유
헬릭스 · 공중 정지 · 코발트
Scene and action: Float the closed product diagonally with no supporting surface. Wrap one thick translucent serum ribbon around it in a loose helix, always passing behind the label area, and add a small trail of suspended droplets.
Camera: 50mm close hero shot at a dutch angle; product occupies about half the frame and remains off-center.
Lighting: Sharp cyan rim from behind, warm white key from upper-left, crisp liquid refraction on a deep cobalt-to-teal gradient.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: standing bottle, splash crown, ribbon over text, melted packaging, duplicate product.
32
회전 중 정지
회전 · 가장자리 블러 · 선명한 라벨
Scene and action: Suspend the product in midair while it rotates around its long axis. Keep the label momentarily sharp facing the camera, but add controlled radial motion blur only to the cap edge and two distant highlight streaks.
Camera: 70mm freeze-frame camera with the product tilted 30 degrees and crossing the frame from right to left.
Lighting: Hard studio key with alternating white and sage edge lights, dark neutral background.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: blurred label, duplicated ghost bottles, visible rig, pedestal, liquid splash.
33
패브릭 윈드 터널
천의 흐름 · 횡이동 · 속도감
Scene and action: Float the product horizontally through two long ribbons of lightweight cream fabric moving in opposite directions. The fabric frames the product above and below without wrapping around or covering the label.
Camera: 55mm side-tracking perspective with the product in the middle-left and fabric disappearing beyond both frame edges.
Lighting: Bright directional backlight through fabric, clean frontal product key and subtle motion blur on fabric only.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: fabric covering label, standing product, fashion model, bow decoration, multiple packages.
34
메탈 오브젝트 궤도
구체 · 궤도 · 기술적 무드
Scene and action: Float the product at a 40-degree diagonal while six small brushed-silver spheres orbit it on one invisible elliptical path. Use different sphere sizes and depth positions, with none crossing the label or touching the packaging.
Camera: 65mm close shot with compressed orbit, one foreground sphere softly blurred and the product sharply centered off-axis.
Lighting: Cool white key, cyan rim and precise metallic pin highlights on a charcoal gradient.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: planet graphics, sci-fi text, jewelry look, duplicate bottles, pedestal, label obstruction.
35
롱 익스포저 라이트 트레일
빛 궤적 · 야간 · 정지 제품
Scene and action: Keep the product floating perfectly sharp at a diagonal against a dark room while two continuous light trails curve around it from left to right. Trails pass behind the label and fade naturally rather than forming letters or symbols.
Camera: 50mm camera with a long-exposure aesthetic; sharp flash-frozen product and smooth environmental trails.
Lighting: Neutral frontal flash, emerald and warm-white light trails, deep black-to-green background.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: neon words, light covering label, product motion blur, cyberpunk city, duplicates.
36
드롭 버스트 피날레
방사형 · 미세 방울 · 마지막 장
Scene and action: Float the closed product diagonally at the center of a radial burst made from dozens of small transparent serum droplets. Keep a clean oval gap around the label and vary droplet scale to create depth; the product remains the only solid object.
Camera: 60mm frontal action shot with the product moving slightly toward camera and droplets receding into the background.
Lighting: Bright frontal beauty key, silver rim, pale-sage back glow and crisp high-speed highlights.
Keep the source product exact by using the COMMON PRODUCT LOCK before this module.
Avoid: large messy splash, liquid covering text, explosion smoke, additional packaging, upright pedestal.
TROUBLESHOOTING
증상별 교정 문장
전체 프롬프트를 갈아엎지 마세요. 제품 동일성 / 구도 / 손 / 액체 / 합성감 중 문제가 생긴 항목의 문장 한 줄만 추가해야 원인을 찾을 수 있습니다.
T1
라벨 글자가 바뀐다
Treat every visible package marking as protected source-image detail.
T2
병 모양이 달라진다
Match the exact silhouette, proportions, shoulder curve, base, cap and collar.
T3
제품이 또 세워진다
The product must lie horizontally / float diagonally. Do not make it upright.
T4
소품이 라벨을 가린다
Keep a clean unobstructed oval around the entire front label.
T5
손가락이 이상하다
Show one natural hand with five anatomically correct fingers; no extra digits.
T6
액체가 물처럼 보인다
Use cohesive high-viscosity serum with smooth rounded edges and slow tension.
T7
제품이 합성처럼 뜬다
Match ambient light, edge color, depth of field and realistic contact shadows.
T8
한 장에 제품이 늘어난다
Exactly one source product; no duplicate, reflection duplicate or background copy.
피드에는 여섯 장만 이 순서로 고르세요
컷
역할
추천 모듈
목적
01
첫 장
31 세럼 리본
움직임과 색으로 멈추게 함
02
제형
01 드로퍼
제품 기능을 시각적으로 설명
03
에디토리얼
13 메탈 트레이
잡지형 리듬 전환
04
실사용
19 욕실 핸드헬드
사람의 사용 맥락 추가
05
초현실
25 거대 건축물
시각적 피크
06
신뢰
07 수중 부유
제품을 다시 선명하게 마무리
장면은 달라도 제품 색, 라벨 방향, 전체 색온도, 4:5 비율을 유지하세요. 여섯 장 모두 강한 초현실 컷이면 오히려 제품 정보가 약해집니다. 제형 1 + 에디토리얼 1 + 실사용 1 + 초현실 1 + 모션 1 + 정리 컷 1이 가장 안정적입니다.
36개는 36개 배경이 아니라 36개 촬영 방식입니다. 제품을 가운데 세워두고 배경만 바꾸면 결과는 많아도 광고 소재는 비슷해 보입니다. 방향, 카메라 높이, 동작, 빛, 사용 맥락을 바꿔야 한 제품이 여러 캠페인처럼 보입니다. 순서는 늘 같습니다. ① 최초 제품 원본을 첨부하고 ② COMMON PRODUCT LOCK을 붙이고 ③ 원하는 SHOT MODULE 한 개를 붙인 뒤 ④ 깨진 항목만 TROUBLESHOOTING 문장으로 교정합니다.
자주 막히는 곳
36개를 한 번에 생성하면 되나요?아닙니다. 제품 원본을 첨부하고 COMMON PRODUCT LOCK은 고정한 채 SHOT 모듈을 하나씩 바꿔 끼웁니다. 결과가 밀리면 생성 결과가 아니라 최초 원본 사진으로 돌아가서 다시 시작합니다.
라벨 글자가 자꾸 바뀝니다연출을 고치기 전에 제품 고정문부터 강화하세요. LOCK 마지막에 “Treat every visible package marking as protected source-image detail. Do not regenerate or reinterpret any letters.”를 한 번 더 추가합니다.
화장품이 아닌 상품에도 쓸 수 있나요?이 자료는 세럼·앰플·소형 화장품에 맞춰 썼습니다. 드로퍼·세럼처럼 화장품에만 해당하는 표현이 모듈 곳곳에 들어 있으니, 다른 상품은 그 부분을 상품에 맞게 바꾸고 결과를 직접 확인한 뒤 쓰세요.
ABOUT THE AUTHOR
김재석 · 랜선스퀘어(LANSQUARE) 대표. 방송영상을 전공하고 영상 콘텐츠를 만들어 왔습니다. 부산·부울경에서 AI 활용 영상 콘텐츠 제작, AI 활용 쇼핑몰 운영, AI 마케팅(리터러시·SEO·AEO·GEO)을 가르칩니다.
AI로 상품 이미지를 만들 때 가장 먼저 무너지는 건 연출이 아니라 제품 자체입니다. 라벨 글자가 바뀌고 병 모양이 달라지면 광고컷으로 쓸 수 없습니다. 그래서 제품을 먼저 고정하고 연출은 한 번에 하나씩만 바꾸는 구조로 짰습니다.